Mrs C came home the other day with ANOTHER, yes ANOTHER Cat! We already have two cats, Cleopatra and Fallon, a small dog - Fii Fii and a Snake named Amber. She timed the arrival just right as the kids had just returned from school which meant the cat was definitely here to stay.
Then came the hard part...choosing a name. The kids want their say, it has to be cute and memorable and most importantly for me not too embarrassing to call out in public as let’s face it I will be the only one who ever goes out looking for the damn thing when it goes for a night on the tiles!
So, after 2 weeks of 'here kitty kitty' we finally agreed on the name 'Jango' a beautiful name for a beautiful cat and named after a late cat of my girlfriend's. Everyone were happy and most importantly the cat had a name and the start of its own identity and character. Names are a funny thing and to me, crucial for people’s perception of us and first impressions. I always remember the estate I grew up on there was a dog named 'killer' no prizes for guessing this dog wasn’t a friendly little pug!
We take the names of our pets or 'babies' as most call them very seriously and put a lot of effort into choosing them, so why is it that some sales people don’t seem to put in the same emotion and effort when it comes to business names?
In recent news there was a story of the English billionaire who paid £650,000 for the domain name gold.co.uk. Some people thought the guy was crazy but of course he is in the gold game and wants to have the best name in the business for those all-important search engine rankings at the same time telling people exactly what it is he does. I personally think that he has made a great investment and will reap the rewards from day one and it will be a great long term investment.
Also, in the news recently there was a protest against 'Fracking'. Love it or hate it but would you join the protest if you knew the company planning to drill had called itself 'Quadrilla'? It basically sounds like Godzilla’s mechanical cousin was coming to dig up your back garden! Why on earth would a company searching for renewable energy call itself this? Surely something like 'sustainable energy solutions' would sound less alarming to the communities they are planning to drill in?
I have come across some terrible business names over the years that confused what the businesses actually did, with some sales people trading as, in their words ''Just under my own name mate''.
We all start off the same in business, with nothing, nothing that is apart from a dream of growing our business into a great brand that people can trust. So, if you haven’t already then what are you waiting for? Give your business a great name that people can trust, you can build a brand around and one that tells people what you actually do. If you are self employed - a 'sole trader' then try and alter your name to make it memorable. It is no coincidence that when the latino super star Ricky Martin hit the charts my good friend and The Apprentice winner Richard Martin started introducing himself as 'Ricky'. Another great example is my mate Roy 'The Brick' Buckley who just happens to be a brick salesman.
Back in 1999 I called my business 'Adam Corbally Fruit and Veg wholesalers'. Why? Because using my name 'Adam' put me first in the directory listings and the fruit and veg helped people know exactly what I did. Of course times have changes and now people search for services on line so before thinking of a name it would also be wise to get in touch with your local 'Search Engine Optimisation' (SEO) guy and ask them for some advice on how to get up the google rankings.
Need inspiration for your name? Tweet me or drop me a line and I will be happy to throw in some suggestions! Have a great day selling, I’m off to walk 'Fii Fii'. I didn’t choose that one!