Former Apprentice candidate weighs in with a weekly verdict on the process, plus his own tips for success with Lord Sugar.
''The Apprentice is all about business acumen although let’s face it every season there is always a sales task, and if you can’t sell you are a goner!
Ruth the sales trainer was at the end of Lord Sugar pointing finger this week and everyone had their own opinions of what was wrong with her sales technique.
Forget the technique, it was the fact that she is a typical sales trainer, not seller. If you attend sales training make sure that your trainer can sell, has sold and is still selling. If they don’t, get in touch.''