Your website is the reflection of your perspective and ideals. The internet is full of all sorts of websites such as blogs, ecommerce, academic, photography and knowledge based websites etc. but the reason why some tend to exceed others in competition has little to do with what you’re selling, but mostly how you’re selling it. This is where the most important aspect of website building comes to light and that my friends, is ‘Web Design’.
Importance of web design
A website design should be everything that instigates, prompts and attracts the user to interact with it without compromising its basic functionality. A good design is not only the backbone of your ecommerce website, but the face every user remembers after interacting with it.
What’s more to this, is the visual centric market that thrives on images, videos and animations which are the main variables in an attractive web design. In order to achieve the maximum attention and use these variables to produce the ideal piece of customer friendly web design, here are a few pointers that you mustn’t ignore.
Making the first impression last
The process of placing elements of design in the fabric of your website can takes hours, weeks and even months of your or your team’s time. It is imperative that the responsive design not only exhibits the visual appeal to the viewer, but also succeeds in getting the content and the marketing angles in place. Out of the box thinking, HD illustrations, sharp contrast and charming phrases can be the frontline of your design.
Remember, the first impression is all it takes to ensnare the visitor and engage him/her into the merchandise. A business that knows its importance will have to make it count.
To determine what exactly draws the visitors towards a website, you can use eyetracking studies along with your own research to devise and sketch a wireframe for your web design. To get started here are some important pointers that every business owner needs considering.
- Feature main image or graphic in large and HD format
- Make a colour scheme in accordance with what you are selling
- Use your branding or logo on the landing page
- Basic navigation tools to show the contents of the site
- Use an attractive phrase or quote to show your message
- Add the contact details in the website footer
Hierarchy of web design
A good web design is always built with a power structure. Without a power structure that emphasises on the information you are featuring, a busy user might never share his glance. The users are always running short of time and giving as much as a glance to your website is a lot to ask.
By using aesthetic elements you can prioritise the content according to your preferences. This is called the hierarchy of a web design and if used effectively and correctly, you can communicate your perspective or message in just a glance.
The Hierarchy of website design has a systematic sequence that must be followed to showcase your content to its maximum potential. Here are three if you ignore can slay your web design to doom.
- The power structure must begin with the most important thing you are willing to exhibit. It can be an image that highlights the top selling product, a visual representation of benefits, or a simple text block that reads out the message or any unusual offer. To spice it up you can use images, videos, color schemes and other tools and applications such as sliders and banners to make it stand out.
- Every great super hero has a sidekick for instance Robin with Batman in DC comics. It helps the larger element retain its role while giving other elements to spread the spot light on it. Similarly, a secondary line for the slogan, a few bullets after the banner, hover function or invitation to scroll – all work.
- CTAs of Call to action buttons are the work of magic when it comes to grabbing the customer’s attention. They are constructed by adding engaging content such as “Buy Now”, “Get Discounts” or “Free Trial” with the color themes that clicks the most. You can also add animations through third party apps to make it even more interesting.
Colour palette and white spacing
Using tints and tones
Choosing a color combination for your web design is something you must not take lightly. It is often a notion, that choosing color for design theme is easy because it comes from the primary product you are selling on your store. Well, it’s true it has a reasonable share from your products, but what most owners fail to do is mix other colours that are not present in your product, but are crucial for completing the palette. If you are selling oranges then you might as well use orange color against white background, but why not add tints and tones of orange for supporting class colors? This not only helps to increase dimensions to your palette but also paves the way for the viewer, making the content more visible and appealing. You can also add color combinations to highlight the hierarchy of web design.
Source: FME Dubai
White spacing or Negative spacing is the unused part of the website that helps isolate the content and add readability to the text. It helps separate several elements in web design for instance graphics, images, text, blocks, and other important parts of the content. However, while allocating the white space you must be careful not to abuse it. Too much and the user will lose interest, too less and the website will become tangled with its content elements. A good web design must have appropriate amount of negative spacing. It elegantly formats the web page and adds an enjoyable experience for the user.
By Asad Ali, expert in SEO with an extensive experience of 7 years in digital marketing with GO-Gulf web design Dubai – A custom web development company offering its services in multiple spectrums.