So many salespeople want to double their sales and so many people hate cold calling! So why are you still doing it?
Think about it, you’re a sales person and a telemarketer cold calls you and tries to sell you new windows or has a great offer for you, what's your reaction? Probably similar to mine - you hang up. But you’re in sales and you cold call so why don’t you hear the person out? It's an interruption and you’re annoyed because you were doing something more important...
So why do you think it is any different when you cold call?
My reaction to that question is I ask “How many hours a week do you spend networking?” Your answer will probably be 0-2 hrs a week, at best.
If you are in sales or business and you think that networking is not important, then think again. Networking is the difference between being mediocre and being the top dog.
Networking give you the opportunity to be in front of hundreds of potential prospects in one room for a few hours and if done right, will allow you to make valuable connections and give you a launching pad to sales success in just 10 hours a week.
So what makes a great networker?
- Have a plan of when and where you are going to network put it into your schedule
- Be consistent, show up time and time again and get known by the people that matter
- Show up prepared and dedicate the time it takes to become excellent at making connections
- Have a great 30 second commercial that asks, engages and qualifies the person you are speaking with and gets you to the next level of commitment (for more on this visit my blog)
The best places to network are:
- Chamber of commerce business, open mic networking events are also great to attend
- High level chamber events
- Networking clubs – in Niagara it’s the 'Social Fusion Networking Club', it's free and always a lot of fun
- Join a private club – golf club, dining club, etc.
- An organisation like Toastmasters International, where people go to become a confident public speaker
- A sporting event
- Get involved with a community or charity events in your area
- Attend a cultural event
- Health club/Gym
It's important to note that these 'best places to network' are places that are not only my top suggestions these are places that I go personally and have had and will continue to have an impact on my success.
Networking leads to, connections, sales, builds relationships & reputation, lifelong friendships, eliminates the need to cold call and builds your career.
By Brett Meadows, Gitomer Certified Advisor, Brett brings his experiences combined with his real world sales help to you and your sales team and the results will leave the competition wondering where their entire customer base went. If you are tired of missing out on sales then contact him. If you want the secret on how to turn coffee into sales email him and in the subject line put 'coffee' and he we will send you “Coffee Is For Closers” E-zine. If you would like recommendations of 'must listen to’s' and 'must reads', please feel free to email and Brett will be happy to send you a list of his favourites.