Marketing and sales are competitive fields and can be very fast-paced, giving you little time to reflect on your career path and gain clarity about where you are heading. I have worked as a client-side brand marketer in both start-ups and large blue chip companies in the US and the UK and have had personal experience with career uncertainty and a lack of job satisfaction. I have learned that pursuing a path and career that brings you happiness and accomplishment makes working a better experience. So ask yourself, are you happy in your career? Do you gain fulfillment out of your job? If the answer is no, then maybe the time has come to consider a career relaunch.
Here are my key lessons for relaunching your career:
Know your brand
Personal branding is an important part of marketing and will help you sell both yourself and your business. Define who you are and what you stand for when you embark on a career change. Knowing your own personal brand will help you move forward and become who you want to be whilst gaining fulfillment out of your work. Know your principles and what impact you want to have on others. Your personal brand is an expression of everything your stand for in your career and life and can help you move forward in the right direction.
Reflect on your career
If you are part of the 87% of employees, as revealed by Gallup research, that lack engagement with their job, take a step back and reflect on your career path. Do you enjoy what you’re doing? Does your job contribute to your personal growth? Reflection is a crucial part of moving forward and will help you decide whether you need to relaunch your career. Once you can reflect on your current position you can weigh up your options and decide which path forward you want to take.
Figure out what matters to you
Choosing your path is difficult if you don’t know what matters to you. Work out your key values and decide which paths align with these values – this can give you clarity when embarking on a new career. Choose a career that will serve your values as this will help you prioritise what matters most to you and narrow down your options.
Don’t look too far ahead
Marketing and sales is an extremely fast changing environment and people change jobs all the time. So don’t over analyse your decision to relaunch your career and focus on the now. You are not making a decision for 50 years in the future, you are making a decision for this chapter of your career. Avoid complicating your decision by overthinking it. Instead, focus on doing what works best for you right now. Knowing exactly where you don’t want to be is a good start towards broadly defining where you prefer to head instead.
Take a focused approach
When embarking on a career relaunch, a lot of us can be guilty of using a ‘floodlight’ to define our career options and a broad approach to exploring our opportunities. This may be sending out a blast email to lots of employers or applying to a ton of online job openings using the same letter. This makes it difficult to find a meaningful path forward and can hinder your search for a new career. It is better to take a very targeted approach to opportunities that are in sync with your values, goals and personal branding in order to find a meaningful path to follow.
When relaunching your career, don’t be afraid to be untraditional and move away from the norm. Doing something unconventional, such as quitting your job and embarking on something new, can be uncomfortable and risky, particularly in the prestigious world of marketing and sales. But this fear often stops us from pursuing our career goals and moving forward with personal growth. Without change, you will struggle to move forward, so embrace the uncertain and be unconventional.
Learn from your mistakes and use them as a tool for growth
The same fear that keeps people in unhappy jobs also fuels the anxiety of failing. You do not learn to ride a bike without falling off first, and those who persist and get back on the bike are those that succeed. Your career relaunch may not always run smoothly, but mistakes act as valuable learning tools that contribute to your personal growth. Don’t let failure stop you from reaching your goals.
Help yourself thrive in the fast-paced world of marketing and sales and relaunch your career to improve your work satisfaction. Use your knockdowns as lessons for personal growth and define your personal brand to find happiness, accomplishment and success in your career path.