As of this week, Amazon currently have 243,565 results for books containing the word "sales" and 37,865 results for books with the word "selling" within their title, blog or genre. Clearly sales is a red hot topic.
However, if you are looking for that expert piece of advice or the theory of how the best have become the best, then I doubt you are going to read all of them to get there. What you can do, on the other hand, is pick a few seminal titles to keep up with the latest methodologies or learn the opinions of great sales leaders – both past and present.
We have therefore narrowed this down to the top 15 books which we believe all sales people should read. Only a few of these relate specifically to sales technique; you’ll also find powerful advice about transforming your own life to be the person you want to be, as well as more business-related ideas. All of these books, however, will make your route to success clearer.
Of course we know full well that some of you will already have read most of these! But hopefully there’s at least a few for summer reading material.
Hone your sales technique
- Secrets Of Closing The Sale - Zig Ziglar
- To sell is human - Dan Pink
- Time To Think - Nancy Kline
- Spin Selling - Neil Rackham
- The Little Red Book Of Selling - Jeff Gitomer
- The psychology Of Selling - Brian Tracy
Build a successful sales team and sales culture
- True North - Bill George And Peter Simms
- The Tipping Point - Malcolm Gladwell
- Drive - Dan Pink
Life-changing and powerful advice
- 7 Habits Of Highly Effective Sales People - Steven R Covey
- How To Win Friends And Influence People - Dale Carnegie
- The Naked Leader - David Taylor
- Who moved my cheese - Dr Spencer Johnson
Train your mind to be more effective
- The Chimp Paradox - Prof Steve Peters
- Sort Your Brain Out: Boost Your Performance, Manage Stress And Achieve More - Jack Lewis & Adrian Webster
By Adam Synclair, Associate Director of Ronson Clark. Ronson Clark is the sister company of Finlay James and is a recruitment firm which specialises solely in construction and engineering sales. He places a big emphasis on ethical recruitment, believing that transparency and honesty are integral to successfully placing sales candidates.