Catherine Luff

In the corporate world, it is a rarely spoken truth that business language can be boring. We’ve all had a Charlie Brown moment... more

15 Dec 2014 00:00 Sales Technique

In the technological age, our devices have started to try and think for us. Most people have fallen victim to the perils of AutoCorrect... more

24 Nov 2014 00:00 Opinions

In 1999, the concept of a world controlled by digits was the stuff of science fiction. A reality built upon a matrix of scrolling code was the ultimate, modern dystopia. more

27 Oct 2014 00:00 Sales Technique

The invention of the telephone minimised the need for door- to-door salesmen, prompting the rise of cold calling. more

6 Oct 2014 00:00 Sales Technique

There’s an ever-growing gap between young talent and a career in sales, says Catherine Luff of Silent Edge. more

17 Feb 2014 15:45 Opinions

Catherine Luff of Silent Edge considers the effect of having the right attitude can have. more

29 Aug 2013 09:08 Leadership & Coaching

We must change young people's attitudes to sales as a career, says Catherine Luff, marketing communications executive with Silent Edge. more

5 Aug 2013 14:33 Opinions