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Catherine Luff

In the corporate world, it is a rarely spoken truth that business language can be boring. We’ve all had a Charlie Brown moment... more

Sales Technique

In the technological age, our devices have started to try and think for us. Most people have fallen victim to the perils of AutoCorrect... more

Opinions

In 1999, the concept of a world controlled by digits was the stuff of science fiction. A reality built upon a matrix of scrolling code was the ultimate, modern dystopia. more

Sales Technique

The invention of the telephone minimised the need for door- to-door salesmen, prompting the rise of cold calling. more

Sales Technique

There’s an ever-growing gap between young talent and a career in sales, says Catherine Luff of Silent Edge. more

Opinions

Catherine Luff of Silent Edge considers the effect of having the right attitude can have. more

Leadership & Coaching

We must change young people's attitudes to sales as a career, says Catherine Luff, marketing communications executive with Silent Edge. more

Opinions

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