David Freedman

Even the best salespeople make mistakes. Here are some of the bloopers many people make - and how to fix them... more

27 Nov 2017 09:29 Toolbox

Critical techniques that should form part of your sales approach... more

1 Sep 2017 09:15 Sales Technique

When communication breaks down and a deal is firmly off the table, ever wonder what went wrong? Read on to find out... more

4 Aug 2017 14:20 Toolbox

Want to master the art of persuasion? Read these tips and improve the number of deals you strike... more

31 Jul 2017 09:00 Motivation

The art of negotiation has never been more important. Here's what you can learn... more

3 Jul 2017 12:15 News

After close to 15 years in the industry, it’s rare I encounter an entirely new type of sale... more

1 Mar 2016 00:00 Sales Technique

The career-defining sales most of us make will be decided by someone important; very possibly with direct P&L responsibility... more

1 Jun 2015 00:00 Sales Technique

Empathise with your customers’ ‘back to school’ issues after the summer break, says David Freedman of Huthwaite International. more

2 Sep 2013 16:03 Opinions