Steve Gales

What sort of impact does Diwali have on consumer electronics sales? How long do the Lunar New Year festivities last? How does... more

13 Jun 2016 12:30 Sales Technique

Overall sales of PCs and tablets are in decline, while currently many consumers... more

18 Apr 2016 11:00 Opinions

Despite the healthy state of the economy, UK consumers, no matter what their budget, are displaying an increasing appetite for deals... more

18 Jan 2016 10:00 Sales Technique

No matter how deep their pockets, everybody wants a deal. However, as the current UK market highlights, for sellers, attracting consumers via a downward spiral of price cuts can have a dramatic impact on profit. more

9 Mar 2015 00:00 Sales Technique

Most sales and marketing teams understand that, when it comes to driving revenue, discounting on price is not the only solution. At best, it should be an infrequent step or a last resort. more

3 Nov 2014 00:00 Sales Technique